SEO Services
Joshua Wolfe | Website Designer London

SEO Services

What is SEO and how does it work?

SEO or Search Engine Optimisation is the process by which you can make your business rank highly on search engines i.e. Google, Bing etc for keywords and phrases.

By adjusting your website and its content / copy, you can make your site more attractive to a search engine, getting you in front of your target audience organically and without additional paid marketing campaigns.

The more you improve, publishing excellent, quality, relevant content for your audience, delivering a fantastic user experience, the more likely it is you will rank highly on a search engine.

How do search engines know who to rank and in what order?

Search Engines send out bots or ‘spiders’ to scan and crawl each website and its content pages, to better understand the topics and keywords used on the site.

They then index what they find, to be called upon later i.e. when a user searches for those topics and keywords. Doing this allows the search engine to deliver more accurate results to the end user.

At the same, when the ‘bots’ crawl your site, they are checking for how user friendly it is, how long it and its pages take to load, how complicated it is to navigate and read.

Websites which are considered user friendly will be ranked more highly in the Search Engine Results Pages (SERP).

How Important is SEO?

Organic search is the biggest driver of all web traffic for almost every online sector – over 50% of all website traffic comes from users searching organically.

The importance of SEO cannot be overstated.

Organic search is fast outpacing all other channels. So if you want to be found by your target audience, you must optimise your pages, or you will get left behind.

People are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalised. 77% of smartphone shoppers are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly and are conscience .

How Important is SEO and why use a SEO specialist?

A SEO specialist will carry out the tasks of keyword analysis, relevant topics on your behalf, saving you much time and research of doing this on your own.

Google relies on over 200 different factors when determining where a website ranks in the SERP (Search Engine Results Pages). This means that if you want to feature on the front page, you are going to need to have more than just a basic understanding of SEO to succeed.

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Joshua Wolfe | Website Designer London

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